Kitty Chow
Kitty Chow
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The objective of this UX study case is to design a user-centered and intuitive mobile application for a cat food delivery service as part of the Google-Coursera UX Certification Program.
The app's primary goal is to provide a convenient and delightful shopping experience for cat owners, ensuring they can easily purchase and receive cat food and related products. This study will cover various aspects of the app, including user research, design, and usability testing.
Project Overview
Project Overview
THE PROBLEM
1. Help cat parents have a wide range of selection from top cat food brands.
2. Enable cat parents to always have their cats favorite food at hand.
THE GOAL
Create an easy to use App that offers cat food delivery directly to the users doorstep at a convenient schedule of their choosing and that offers a broad range of products from top and local brands as well prescription cat food
DURATION
4 weeks
ROLE
UX, UI Designer
RESPONSIBILITIES
Plan and conduct user research and competitor analysis.
Interpret data and qualitative feedback.
Create user stories, personas, and storyboards.
Determine information architecture and create sitemaps.
Create prototypes and wireframes.
Conduct usability testing.
Understanding the user
Understanding the user
USER RESEARCH: SUMMARY
I conducted user research to understand common challenges people face trying to manage a busy schedule and buying food for their cats .
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who are afraid of running out food for their cats.
This user group confirmed initial assumptions about Kitty chow customers, but research also revealed that customizing the shopping experience to their cats specific needs is very important to cat parents.
PAIN POINTS
Cat parents are frustrated when they don’t find their cats favorite food.
Cat parents are afraid they will run out of food for their cat
Cat parents want to be offered a variety to choose from
PROVISIONAL PERSONAS
Starting the Design
Starting the Design
PAPER WIREFRAMES
Taking the time to hand drawn wireframes of the that the elements that made it to digital wireframes would be well-suited to address user pain points. For customized shopping screen, I prioritized a kitty profile to help users personalize their experience, and added categories and filters to make search easier.
DIGITAL WIREFRAMES
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Creating a customizable subscription based orders was very important to users.
LOW-FIDELITY PROTOTYPE
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was the signing in and creating a subscription, so the prototype could be used in a usability study.
USABILITY STUDY: FINDINGS
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
Users wanted to be able to have more options while adding items to their cart
Users need more cues to understand the subscription process
users wanted to have flexibility in choosing the date of delivery of their orders.
Round 2 findings
Users wanted to know date of delivery before confirming order
Users wanted the subscription option to be more highlighted
Refining the Design
Refining the Design
MOCKUPS
Adding more customization options to the kitty profile.
HIGH-FIDELITY PROTOTYPE
The final high-fidelity prototype presented cleaner user flows for shopping for cat food and subscribing. It also met user needs for a customizable ordering process.
GOING FORWARD
GOING FORWARD
Impact
The kitty chow app will make it easier for cat parents to shop for their favorite cat food and make sure they never run out. It also provides a great selection for users to choose from in case they want to add variety to their cats diet
What I learned
I learned that the UX design journey is exciting and all about experimentation and iteration. I also came to understand the importance of user and usability research.
Next Steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more research to test accessibility of the design since it was hard to find people with disabilities for the first two studies.
Conduct more user research to determine any new areas of need
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